Chosen Solution

why dont my cooling fans increase in speed to keep my imac cool

apple has them set (i believe) to ramp up at 90degrees celcius. A temp sensor may not be working, or it hasnt reached the 90 degree mark yet.

I would install this app TG Pro so you can monitor your thermals and fans. If you need to you can turbo the fans to pre-cool the system when you are planing on being aggressive in your processing/graphics load.